Steve Clarke is a Senior Advisor at Landmark Europe. For nearly 30 years until 2001, Steve enjoyed a career with Mars Incorporated in many international locations. Between 1982 and 1998, he led the company's Sponsorship Strategy from the Los Angeles Olympics in 1984 to the World Cup in France in 1998 and many other events and activities between. From 1995 to 2001, he was responsible for the Public Affairs and Public Relations programmes for Europe, Middle East and Africa for Mars Incorporated. He led corporate and industry programmes on a number of policy issues, including advertising, food and feed safety, health and nutrition, trade and corporate social and environmental responsibility. He now provides clients with strategic advice in his areas of expertise. He specialises in advice for food industry clients on food policy, crisis management and CSR as well as advice for sponsors of major properties on contract negotiations and implementation of rights packages.